of ESTRATEGIC Marketing and neural MARKETING (NM)
The identification of groups with similar preferences, purchasing power, geographic location, attitudes and buying habits.
The location of the premises, taking into account competition, accessibility and proximity to customers, is basic.
Showing yourself as a solution provider is key. Develop skills that make your service unique or simply unmistakably branded.
Associate the senses with the brand in a way that differentiates it from the competition.
Promote a positive relationship with the consumer before, during and after the purchase, with the aim of converting them into brand fans.
Known as green marketing, it links brand, product and/or service to an environmentally conscious image.
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