of ESTRATEGIC Marketing and neural MARKETING (NM)

Segment marketing

The identification of groups with similar preferences, purchasing power, geographic location, attitudes and buying habits.

Local positioning

The location of the premises, taking into account competition, accessibility and proximity to customers, is basic.

Service marketing

Showing yourself as a solution provider is key. Develop skills that make your service unique or simply unmistakably branded.

Sensorial NM

Associate the senses with the brand in a way that differentiates it from the competition.

Experience NM

Promote a positive relationship with the consumer before, during and after the purchase, with the aim of converting them into brand fans.

Environmental NM

Known as green marketing, it links brand, product and/or service to an environmentally conscious image.

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